Often, after an app has been released in the App Store, it gets a boost in the rankings for a week and then slowly slips down in the rankings, before gradually getting lost.

I’ve seen this happen with every app I’ve released. I know this is a really frustrating and painful experience because I felt helpless when it happened.

One day, I came across a post that was discussing something called ASO, which I soon learnt stood  for ‘app store optimization’.

Although I was familiar with the old fashioned SEO (search engine optimization), I had never heard about ASO, and so I decided to start researching it further.

After a day, I had discovered three important things:

  1. ASO is crucial for downloads.
  2. Indie developers can’t survive without it.
  3. The tool that will help you achieve higher ratings, more downloads, and thus more $, is named SensorTower.

Now, next I will show you how I used SensorTower’s free plan to boost one of my apps from 1 download per day to 12 per day!

Researching the Relevant Keywords

The first thing I needed to do was to find out what keywords were relevant for my app. My app was initially named ‘iFast’, which, in my opinion, was a catchy name, but the reality was different…

To my disappointment, I discovered (with the help of Sensor Tower) that no one actually searched for the phrase “iFast”. I realized that I needed to find a keyword to use in my app’s title that people would actually search for!

So, I started to brainstorm relevant keywords and I came up with the idea that people might search for ‘intermittent fasting’, as it was relevant to my app.

So I typed this phrase into the Sensor Tower keyword tracking tool, and, to my surprise, I saw a keyword that had good traffic, low competition and few apps. I also typed in “fasting diet” and this one didn’t look too shabby either.

Checking My Rankings

To my disappointment, I was not ranking for these keywords at all (see image). In fact, I was doing really poor, and my app was in last position both for the iPhone and the iPad, which sucked big time!

However, I knew that by adding those keywords into my app name, I would  be able to catapult my app into the first eight in the rankings at the very least, as the competition was really low!

As I didn’t want to change too many variables, and was instead intent just on testing one thing at a time, I decided to use those two keywords as my app name, and after playing around with them for a while, I came up with the name ‘Intermittent Fasting Diet Tracker’.

As I had a small bug fixed, this update came in handy, as I was able to resubmit the freshly-titled app along with the small bug correction.

The Result

After a week, the app was accepted with the new name, and immediately I began to see an increase in downloads. Beforehand, I had usually received around one download per day, but suddenly I was achieving 10 paid downloads, which really freaked me out!

I immediately logged onto my free trial account of SensorTower and found the reason for my increased amount of downloads!

As you can see in the image below, I currently rank as number 4 for iPhone and number 2 for iPad for the keyword “fasting diet”.

However, even better still, for the keywords ‘intermittent fasting’, I was ranking as number 2 for iPhone, and, amazingly, as number 1 for the iPad!

Lesson Learned

As you can see, I have not used rocket science to come up with the keywords for my app. Instead, I sat down for about 15 minutes and this investment increased my paid downloads for one specific app from 30 per month to over 300 each month.

The next thing I am going to do is to research the keywords for my app for iTunes as well, as I am sure it will significantly boost my download frequency there too!

Seriously, if you are still not using SensorTower, which is considered by many to be the best of the best ASO tool on the market, you are really missing out on a huge opportunity to get more downloads, increase visibility in the app store, and, of course, increase your earnings as well.

This should be a no brainer for you, so grab your SensorTower trial today!

Android games are the best mobile games out there, hands down. There's nothing like being able to play fantastic games on the go, passing the time in any way that you see fit. What more could you honestly want? Oh, a challenge? You want a challenge? Fine. We're going to give you a game today that we found pretty challenging. It's called Alien Assault Tower Defense TD, and it absolutely rocks. You're about to find out why.

alian assult

One thing that we really enjoyed when we tested Alien Assault Tower Defense TD in the office was all of the levels. Tired of games that feel half finished because there's only like four levels? Well, there's good news: you have 25 levels to beat here. There's not just one enemy type that you have to beat, either. You have to battle for the future of Planet Earth by fighting off aliens. The graphics are pretty slick as well -- as you're battling for the future of the world, you're going to have to handle more than just one enemy, and more than just one challenge. There's an option to remove ads as well. If you're like us and get distracted easily, this is something that would be best avoided at all costs.

You have to think about the ability of any Android game to actually entertain you. Is this going to be a game that requires a super amount of skill? Probably not. It's not up there with say, advanced physics or anything like that. But if you're bored at the doctor's office and you can't stand the idea of reading another magazine, well -- this one's for you, most definitely.

allien_assault_tower defense td

Arcade games are fun because you get to always have a challenge. Can you beat all of the levels, aware of the clock the entire time? Well, that just depends on your level of patience. Some will get to beat the entire game, while others will be frustrated. Either way, you will definitely be entertained! Download Alien Assault Tower Defense TD today!

Trying to pass the time when you're on the go can be a lot more difficult than you might have imagined. Even though there are a lot of different games out there, it can be hard to find the one that's really going to be interesting without being more challenging than what it's worth. If you have your Android phone handy and you want to get an app that really rocks, this is the one for you.

We looked at the EyeSpy Hidden Objects Quest game, a captivating and super colorful game where you have to really put your concentration skills to the test. Can you find all of the hidden objects? It's really not as easy as you might imagine! You see, your character is a cute bunny that has to work off of a single clue in order to find the objects in question. You have a bunch of random objects, but you don't get to just sit and think about it all day long: you only get so much time on the clock to find all of the items. For us, we really liked that it was a time based challenge. It's far too easy to find everything if you don't have the pressure of time.

EyeSpy Hidden Objects Quest game

But time changes the game, and in a good way. As long as you're willing to focus, you can beat the levels. But don't think that you only have a few to beat. This game comes with plenty of new levels to go with. You just need to make sure that you stay committed, because the later ones are really tough!

All in all, we definitely enjoyed this little app. It's available right now in the Google Play store, so why not check it out? After all, every Android owner knows that sometimes you just need a good time waster app to get from the dentist's office and back again! 🙂

Preparation for the 1Z0-045 Oracle Database 10g DBA New Features for Oracle 8i OCPs should begin with the exam guide itself. This is where a good grasp of the topics and objectives that will be covered in the seventy-eight questions will begin.

The guide is where a breakdown of the topics such as Oracle Server security, online operations, memory management, manageability infrastructure, and loading and unloading data begins. It takes all the topics and shows the objectives whether they be descriptions, monitoring, managing, using or creating. A minimum score of seventy-three percent will be the requirement to pass. A solid place to start acquiring these skills and knowledge is through taking the Oracle Database 10g: New Features for Oracle8i DBAs.

During this course the following topics are just a sample of what will be covered; backup and recovery, globalization support, resource manager enhancements, tablespace management, installation, and application tuning.

Certification Exam

It will take a minimum of seventy-three percent to pass the exam and apply the credit towards the Oracle Database 10g Administrator Professional certification. Before taking the exam a suggested way to determine if the knowledge is up to par is by taking practice exams. These practice exams from ExamTrace can determine areas that need more work before the actual exam.

We covered the Nexus 4, the 7, and now it's time to go ahead and talk about the Nexus 10. In our traditional fashion, we staggered the review to catch any type of updates that might have come out. Bleeding edge tech definitely has its share of bugs, we have to admit -- we've been dying to cover the Nexus 10. Google has really outdone themselves with this tablet, but we figured that we'd give you a full review. Catching technology after it's had a chance to "age" also gives you a break on the price, but you're still going to find that full retail value exists for the Nexus 10 in most cases.

Let's go ahead and start with the obvious: this is a 10.1-inch panel with a stunning 2560x1600 resolution. You might remember that resolution first with the 13-inch MacBook Pro with Retina display. The tablet itself is manufactured by Samsung, which isn't a bad partnership.

You'll fight a 5MP camera that can handle 1080p recording, along with an LED flash. Sorry tech fans, we know you're tired of LED flashes but it looks like they are definitely here to stay. Nothing we can really do about all of that. There's two physical controls -- the volume rocker and a power/lock button. However on the left of the tablet edge you're going to find micro-USB and a headphone jack (3.5mm). There's a pogo pin connector and micro-HDMI along the bottom. We really find ourselves excited about micro-HDMI, which means that we can beam our stuff to a bigger display -- like that 60" flat screen you picked up on Black Friday or as a totally sweet Christmas present.

Nexus 10

The speakers really carry this tablet, and there's also another camera -- this time 1.9MP that's capable of 720p video recording.

As far as connectivity goes, it's only Wi-Fi. There's some talk about expanding this to actual cellular tech, but it's not coming anytime soon. There's support for b/g/n, but no 'a'. I guess it's time for the 802.11a people to upgrade already.

You have some power under here -- a 1.7GHz chip, which has dual-core configuration even though it could easily go quad-core in the future. There's a dedicated GPU along with 2GB of RAM. You can go with either 16GB or 32GB storage. It's not expandable, so if you really get worried about space -- go with the 32GB.

GPS, Bluetooth 4.0 and NFC also fill in for you, which isn't a bad thing either.

The Display

We had to really jump back to the display. It really is a thing of beauty. There are a lot of pixels involved in a small 10.1-inch LCD panel. Certainly more than HDTV would have, and that's at 1080p. The display is incredibly sharp -- graphics pop, and text is very sharp. The user interface practically begs you to navigate it.

The brightness of the display doesn't go as high as other devices, but it's definitely good enough. The Nexus 10 is protected by Gorilla Glass 2, which makes it very durable. ...continue reading It’s Time to Finally Cover the Nexus 10