Apps. Every time you surf the web, you are bound to see the word apps. Where once an application meant something that you installed on your desktop computer, it is now an extra piece of the framework for whatever gadget or web site that you are using. When you log into facebook, you can install applications into your account. The same goes with myspace and even Twitter has an ecosystem around it built up off of third party applications. But the device that brought it home for the cell phone market is the IPhone. One of the biggest reasons why people fall in love with the iPhone was the amount of third party applications that it offered. Now, when Google released their new Android operating system, they made sure that it had an App store that went with it.

When you visit the App store, you will see software that offers a whole lot of different functionalities. Some of the functionalities are simple, while others may be very complex. But the one thing that they all do, is to bring attention to the person who made the application. Especially if it turns out to be popular. If you have a business, you can utilize this fact to help promote your business to potential new customers. Especially if you make a popular application within your industry. Something like that would give you instant status in your industry and the name of your company would be on the lips of everyone.    (more…)